Creating a marketing Campaign

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Did you hear  the marketing campaign of Brand Q? Ooo Did you see the TV commercial of  Brand T? You may face this type pf conversation in your daily life .People are talking about brands, their marketing campaigns and Tv commercials frequently. What makes them to talks about  that? I think you have already known  the answer  that it is successful  marketing campaign   .

There are some indications  that measures effectiveness  of the a campaign .I will talk about it later, I want to concentrate  on steps  before preparing a marketing campaign. A defined goal, minimizes risk and  a high ROI  are requirements to have a successful marketing campaign.

It  should be started with  analyzing  your potential customers , markets ,your position in the market  and your competitors. n other words, to make a SWOT for product and market condition help  to determine the crucial points that you will concentrate  on during marketing campaign. It also helps to meet the market conditions.

Secondly, you need to define your product or service that you offered. You should  describe your product or service and its features and benefits in detail to related team in your company by  focusing  on how it differs from the competitors.  The differences may be price , service, distribution and placement help you to find a way to point. In other words, you should know what you are going to sell  and why more people buy it.

There are some steps that  should be followed while  preparing  a marketing campaign;

1.Define the target

Before developing an integrated marketing strategy, you should determine your possible customers;  the target market. Who are they? What are their motivators? What are their general profiles; what are they  liking, following or sharing on social media? Are they using social media anyway? What are the channels to reach them ? All these questions are answered after determining the target market.

If It is necessary , you  may concentrated on the target market profile more by listing the gender, age ,location ,marital status, education status or income level. To filter the segment , help to reach to correct consumer  with the true message through true channel.

After understanding your target market’s profile and needs clearly, you can pass other step.

2.To compose  a message

You should determine what you want to say the target market .It should be easy to determine because  you know their needs and profiles. You must to find a clear message that includes all promises and offers of the product or service.

You need to be sure that your message  has clear- to- action, encourage your  customers  to take action.

3.Create a coherent look

You may have to rearrange the shape of the product  ,logo or color according to marketing campaign. The message, the product or service and the target market should be consistent .

You should look at your product objectively and be open to criticise while doing this and look at marketing research helps you to see deficiency and needs.

4.Pick your channels

Where are your  potential customers ? On Facebook, Twitter or  TV series? Which channels do your potential customers use? After determining favorable channels, you should eliminate the weak ones. What are the strengths and weaknesses of the channels? Which one is more effective? In this part, as in other parts, you should look at marketing researches  about related subjects.

It's better to concentrate on the more effective channels than trying to be everywhere all the time.[1]

5.Push the button

Now, you should follow your campaign. First, you have to decide where you will sell your product. Taking your target customer and brand position on consideration , your best options might include retail stores, online, in catalogs, through TV offers or with direct mail. You have to also think about marketing budget while deciding all of these.

You can make arrangement with an P&R company or you must deal with the P&R activities also. You can  develop a public relations campaign to generate free media attention about your product. You can expand your channels by sending press releases to newspapers, magazines, websites , business  associations, and radio stations. 

Another part of the marketing campaign is to support it with promotions. You can use promotions to generate more brand or product awareness. Creating in-store promotions, such as coupons, aisle displays or product sampling. or sponsoring activities , such as charity balls, auctions or sporting events..

“You have to leave room to make changes as you go along because no plan can perfectly capture reality.”

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[1] http://www.cio.com/article/748786/7_Ways_to_Create_a_Successful_Integrated_Marketing_Campaign